Developed a full end-to-end sales funnel using GoHighLevel (GHL) to automate customer acquisition and retention. Implemented top-of-funnel Facebook lead magnets, automated email and SMS follow-ups, and lead scoring systems to prioritize high-intent prospects. Built integrated retention workflows and review campaigns to re-engage past clients, resulting in higher conversion rates and consistent repeat business. This project solidified my foundation in CRM management, sales strategy, and automation design.