Led local brand activation projects that connected Red Bull with the surf, skate, and campus culture of Santa Cruz. Planned and executed large-scale events, collaborations, and cross-promotions with UCSC, OneWheel, Santa Cruz Skate, and Specialized Bikes. Oversaw product distribution, delivered over 5,000 cans, and built partnerships that expanded Red Bull’s footprint across the county. Helped position Santa Cruz as one of the highest-engagement markets in Red Bull’s California network.